Supermodel…I mean Design model of the world
Supermodel of the world
The word model takes me back to 1995.
It was summer, we were swimming in my friend Nathan’s pool!
Mariah Carey’s “Fantasy” was all over the radio and supermodels were all the rage.
All these years later, Mariah Carey is still as relevant and as popular as she was then. Although legend has it, she only thaws out for the festive season these days!
Not surprisingly supermodels are still envogue too. And though we're talking design models, not Naomi Campbell, I think there is space for L&D on the catwalk.
Okay, let me clarify so that we're all on the same "runway" hahaha!
To set expectations, in this edition of "The Saturday Designers Club", I would like to highlight commonly used design models, expert definitions, and an example from my real work life.
In the newsletters to follow I will go into more detail about each of the design models. So for today, we will keep it light.
Design models are a vital part of the learning/instructional design process.
Ultimately, design models help shape the eventual learning solution. Knowing what these design models are is crucial for any LXD/ID.
Shut up Lee, how about we just get into it and talk about design models!
Just one more thing…
Please do keep in mind that many organisations still use these design models. A great deal of L&D professionals and learning designers I speak to say their L&D teams still use these as well.
And to that point, I think that when you start in learning design, as an ID or LXD, it’s always good to have the foundations. The building blocks.
These models have their pros and cons, especially in the workplace. One does not often use or follow these models in the ideal state. Please do remember this!
These are also not the only design models. We will go into all of that in more detail in future editions.
But for now, let’s get back to the action.
Model Behaviour
There are some parallels between design models and supermodels.
Both sets of models are great influencers and have a hand in the eventual outcome of what the end user consumes.
Let's take the big four in each of these "models" as an example.
The big four in the world of design models and supermodels, based on the design models I’ve most commonly used across companies, would look like this: (in no particular order)
The Design Model Big 4:
ADDIE
Bloom's Taxonomy
Gagné’s Nine Events of Instruction
The Kirkpatrick Model of Training Evaluation
The SuperModel Big 4:
Naomi Campbell
Christy Turlington
Linda Evangelista
Cindy Crawford
Put Some Bass In Your Walk
Let's start with ADDIE and Ms Naomi Campbell.
Like with everything I've discussed so far, I'll start with defining ADDIE.
"The ADDIE model is an instructional design framework that can help create effective learning experiences for adult learners.
ADDIE stands for Analysis, Design, Development, Implementation, and Evaluation". - Brett Long
I have used the ADDIE model throughout my career as a learning designer. It does have its shortcomings, and I don’t always fully agree with it. I do think it lends itself more toward Instructional Design work, as it is very process-driven. There are certain steps that you have to follow.
However, as I’ve mentioned, in the real world, sometimes there is no time to follow the process step by step, and this is where ADDIE becomes a bit of a problem.
And how does this tie in with Naomi you ask? Well, just like a well- seasoned model still relevant today, Ms Campbell is nothing but not effective in delivering the message on the catwalk. And much like ADDIE, she has many layers. With her most exceptional being “Implementation and Evaluation”
One which is often overlooked.
Bloom’s and Christy Turlington.
"Bloom’s Taxonomy is a hierarchical model of cognitive skills in education, developed by Benjamin Bloom in 1956.
It categorizes learning objectives into six levels, from simpler to more complex: remembering, understanding, applying, analyzing, evaluating, and creating.
This framework aids educators in creating comprehensive learning goals and assessments". - Charlotte Ruhl
I use this quite often as well as a learning designer. I think it’s good to have these action verbs to make sure the outcomes are clear. It also links back to creating and crafting good assessments. Which, we will get into.
I think this one may be a bit personal! Christy has always been my favourite, and the same goes for Bloom.
Gagne and Evangelista
"The model provides a framework for designing effective instruction by outlining a sequence of events that enhance learning and promote the acquisition of knowledge and skills.
Each event represents a specific stage in the instructional process and serves a distinct purpose.
Gagne's model follows a systematic instructional design process while ensuring flexibility to adjust according to specific situations in training".
Those names just sound good together! Also, I think Ms. Linda has 9 lives and has been a titan in the industry and, just like Gagne’s model, the Evangelista name and all it brings is still in rotation today.
Kirkpatrick and Cindy
"The method was developed by Donald Kirkpatrick in 1954 as part of his PhD dissertation.
The Kirkpatrick Model is a popular method for evaluating the effectiveness of a training, e-learning, or educational program.
This analytic tool helps L&D professionals assess training programs based on four criteria: reaction, learning, behavior, and results".
I think Cindy Crawford has always been synonymous with education, specifically engineering (at least for me). I learned early on that she quit college to pursue a modeling career and I always thought that that was pretty cool. Now that’s model behaviour…
Now that these design models have been defined, in an upcoming issue of “Saturday’s Designers Club”, I will go into more detail about each of these models, talk about the pros and cons, what it is like using them in the workplace.
See you next Saturday
References:
Long, B. (2023, October 5)). The ADDIE Model: A Framework for Effective Adult Learning. LinkedIn. Retrieved April 26, 2024 from https://www.linkedin.com/pulse/addie-model-framework-effective-adult-learning-brett-long/
Simply Psychology. (2024, February 1). Bloom's Taxonomy. Simply Psychology. Retrieved April 26, 2024 from https://www.simplypsychology.org/blooms-taxonomy.html#:~:text=Bloom%27s%20Taxonomy%20is%20a%20hierarchical%20model%20of%20cognitive%20skills%20in,analyzing%2C%20evaluating%2C%20and%20creating
Peck, Devlin. (2023, May 5). Kirkpatrick Model of Evaluation. Devlin Peck. Retrieved April 26, 2024 from https://www.devlinpeck.com/content/kirkpatrick-model-evaluation
Peck, Devlin. (2023, May 5). Gagne's Nine Events of Instruction. Devlin Peck. https://www.devlinpeck.com/content/gagnes-nine-events-of-instruction
